How it works
Define useful context, duration and restrictions for consent and sensitive categories.
Example
Example: A category visitor may enter an eligible audience for follow-up advertising.
Common mistakes
Do not assume every visitor can or should be tracked.
How can you check this in practice?
Define the eligible audience, duration and follow-up purpose. Check consent and sensitive-category restrictions. Exclude irrelevant groups or people who already completed the objective when settings and the task require it.
Distinctions and limitations
A site visitor is not automatically an eligible advertising-audience member. Customer Match uses permitted first-party customer data; site-based segments derive from website interactions. Their rules and availability differ.
Official sources
Editorial responsibility: Biser Bozhinov · PPC Specialist
Updated: 05/11/2026
For a correction or question: office@z-consult.bg