How it works
Check data provenance, consent, account eligibility and usage policies.
Example
Example: An eligible customer list can support relevant ads without publicly displaying contacts.
Common mistakes
Purchased lists are not a substitute for eligible first-party data.
How can you check this in practice?
Check account eligibility, data provenance and permitted use. Lists should come from appropriate first-party customer relationships, not purchased contacts. Treat matching as a limited process rather than a promise to reach every record.
Distinctions and limitations
Customer Match serves advertising audiences; enhanced conversions supplements measurement. Similar data types do not make purposes or permissions interchangeable. Hashed contacts still require careful handling.
Official sources
Editorial responsibility: Biser Bozhinov · PPC Specialist
Updated: 05/11/2026
For a correction or question: office@z-consult.bg