General Terms and Conditions

Art. 1. (1) The website is managed and administered by:

(2) Competent supervisory authorities:

Article 2. (1) For the purposes of these General Terms and Conditions, the terms shall have the following meaning:

• "Administrator" — the legal entity that owns the Website, which determines the purposes and means of processing visitors' personal data.
• "Website" — the internet platform, accessible at the specified web address, through which the Administrator provides information about its services and communicates with visitors.
• "Visitors" — all natural or legal persons who access or use the Website.
• "Web browser" — specialised software for accessing, viewing, and navigating the internet.
• "Hyperlink" — a technical element that allows automatic redirection to another web page or resource.
• "Content" — all texts, images, videos, audio files, graphics, logos, designs, interfaces, and other materials published on the Website.
• "Intellectual Property" — all copyrights, trademarks, know-how, and other rights related to the Website and its content.
• "Personal Data" — any information relating to an identified or identifiable natural person.
• "Force Majeure" — unforeseen and unavoidable events of an extraordinary nature.
• "Unlawful Actions" — all actions or omissions by Visitors that violate these General Terms and Conditions, applicable legislation, or the rights of the Administrator or third parties.

(2) In addition, all other terms shall be interpreted according to their generally accepted meaning in the current legislation of the Republic of Bulgaria.

(3) In case of doubt regarding the interpretation of a term, the legal definition provided in the relevant normative act shall apply.

Art. 3. (1) These General Terms and Conditions regulate the relationship between the Administrator and Website visitors.

(2) The Website provides the following features for its visitors:

1. Access to detailed information about consulting services in digital marketing, SEO/BEO, and paid growth channels (PGS/PPC) offered by the Administrator.
2. Electronic communication with the Administrator through provided contact forms to discuss potential partnerships and projects.
3. Access to up-to-date information on digital marketing trends, AI/GEO visibility, and competitive analyses.
4. Opportunity to review case studies and completed projects.
5. Subscription to receive analyses and forecasts for the development of digital channels.
6. Access to resources and materials related to optimising digital presence.

(3) The Administrator has the right to request or accept online card payments through a third-party payment instrument.

(4) The Administrator reserves the right to update and modify the functionalities of the Website.

Art. 4. The Website may contain links to external resources. The Administrator is not responsible for the content, accessibility, or privacy policies of these external websites.

Art. 5. (1) Access to certain sections or functionalities may be restricted or subject to additional requirements.

(2) The Administrator strives to maintain up-to-date and accurate information but does not guarantee the completeness, accuracy, or timeliness of all published data.

Art. 6. Every Website visitor has the following rights:

• To be informed about consulting services in digital marketing, SEO/BEO, and PGS.
• To use the Website's functionalities for professional purposes in compliance with these General Terms and Conditions.
• To contact the Administrator to discuss potential partnerships and projects.
• To subscribe to receive specialised content.
• To report potential intellectual property rights infringements.
• To suggest ideas for improving the Website's functionalities.

Art. 7. Every visitor undertakes to:

• Familiarise themselves with and comply with these General Terms and Conditions and the Privacy Policy.
• Use the Website in accordance with applicable legislation and best practices in digital marketing.
• Communicate with the Administrator in a professional and ethical manner.
• Not undertake actions that could compromise the security or normal functioning of the Website.
• Not use, copy, or distribute content from the Website without the Administrator's express written consent.
• Not infringe the Administrator's intellectual property rights.
• Immediately notify the Administrator upon discovering any violations of these General Terms and Conditions.

Art. 8. The Administrator, as owner of the Website and provider of consulting services, has the following rights:

• To process personal data for the purpose of providing consulting services and fulfilling contractual obligations, in accordance with GDPR.
• To provide information about its services — SEO/BEO analyses, paid growth channels, and related methodologies.
• To send newsletters to visitors who have explicitly expressed a wish to receive them.
• To restrict or terminate access to the Website in case of identified violations.
• To protect its intellectual property rights.
• To share aggregated data with partner agencies while complying with personal data protection requirements.
• To modify or discontinue certain Website functionalities without prior notice.

Article 9. The Administrator undertakes to:

(2) The Administrator, having received payment by card, is obliged to issue refunds where there is a valid reason. Refunds are made via the same payment instrument, unless otherwise agreed by the parties.

(3) The cardholder (Client) has the right to dispute a transaction for unauthorised or improperly executed payment, with the procedure governed by card scheme rules and national legislation.

(4) The Administrator undertakes to comply with the deadlines and procedures of the card issuer and the respective payment system and to assist in the swift resolution of the issue.

• Maintain a high level of information security through regular audits and best practices in cybersecurity.
• Process received personal data in strict compliance with GDPR.
• Ensure the exercise of data subjects' rights through clear procedures outlined in the Privacy Policy.
• Ensure transparency regarding analysis methodologies, pricing, and confidentiality terms.
• Store and protect confidential information obtained during the provision of consulting services.
• Provide objective information without favouring specific agencies or providers.
• Uphold high ethical standards and avoid conflicts of interest.

Article 10. (1) The Administrator is not liable for:

1. Damages from unforeseen circumstances, incidents, or actions of third parties beyond its control.
2. Difficulties in accessing the Website caused by unstable internet connection, technical malfunctions, or external interference.
3. Damages resulting from unlawful conduct of visitors or third parties, including the use of malicious software.

(2) The Administrator does not guarantee the absolute accuracy, completeness, or timeliness of information materials, as they may reflect rapidly changing trends.

(3) The Administrator is not liable for losses or lost profits arising from the use of provided information or consulting services — the success of digital strategies depends on multiple factors specific to each business.

Article 11. (1) For hyperlinks to external resources, the Administrator is not liable for:

1. The reliability and timeliness of information on linked websites.
2. The privacy policies of external website operators.
3. Consequences of using services or information via linked websites.
4. Potential loss or compromise of data when interacting with external websites.

(2) Visiting external websites via hyperlinks is entirely at the visitor's own risk.

Article 12. (1) The Administrator is liable for: processing personal data in accordance with GDPR; technical and organisational measures for information protection; timely notification of competent authorities and affected individuals in case of security breaches.

(4) In case of a dispute, the parties undertake to resolve it through negotiations. If unsuccessful, the dispute shall be referred to the competent court in the Republic of Bulgaria.

Art. 13. All components of the Website are subject to protection, including:

1. The textual content of the site, including service descriptions, legal documentation, and original photographs.
2. The unique program code and user interface.
3. Graphic elements and design reflecting the Administrator's visual identity.
4. Original content, including expert analyses of market trends and marketing strategies.

(2) The Administrator holds full intellectual property rights over the above, unless expressly stated otherwise.

Art. 14. Access to the Website grants a limited right of use, which explicitly excludes:

1. Reproduction of informational materials and strategic recommendations.
2. Distribution of copies of expert content to third parties.
3. Public presentation or broadcasting of consultancy materials.
4. Processing or adaptation of digital marketing content.

(2) Exceptionally, a limited amount of information may be used for personal, non-commercial purposes.

Art. 15. (1) Use of content for personal, non-commercial purposes is permissible only with simultaneous adherence to: mandatory citation of the Website as a source; preservation of the original context; limitation to the minimum necessary volume; prohibition of automated extraction; compatibility with the platform's objectives.

(2) Use of content for commercial purposes requires prior written consent and potential payment of licensing fees.

Art. 16. Upon establishing violations of intellectual property rights, the Administrator reserves the right to restrict access, seek compensation for direct and indirect damages, demand reimbursement of legal defence costs, and notify the competent authorities.

Art. 17. (1) The Administrator reserves the right to update these General Terms and Conditions. In case of changes, visitors to the platform will be notified appropriately.

(2) Each update comes into effect upon the occurrence of one of the following circumstances, whichever happens first:

1. Following explicit notification and absence of objection from the Visitor within a 14-day period.
2. Following publication of the updated terms and absence of a written objection within a 14-day period.
3. With the Visitor's explicit acceptance of the changes.

Art. 18. The Administrator maintains a current version of these General Terms and Conditions and an archive of previous versions. Visitors are responsible for periodically checking for updates.

Art. 19. (1) These General Terms and Conditions and contractual relationships are terminated upon:

1. Termination of activity, liquidation, or insolvency of the Administrator.
2. Mutual written agreement between the parties.
3. Objective impossibility for either party to fulfil its obligations.
4. Systematic violation of the General Terms and Conditions by the Visitor.
5. Refusal of the Visitor to accept significant changes to the General Terms and Conditions.
6. Cessation of a specific consultancy service or termination of a partnership.

(2) Upon termination, the Administrator provides a reasonable period for transferring critical information and data, observing personal data protection requirements.

Art. 20. (1) The Administrator takes measures to protect personal data in accordance with Regulation (EU) 2016/679 (GDPR) and the Personal Data Protection Act. Processing is carried out on the basis of Art. 6, para. 1, letter 'b' of GDPR (performance of a contract) or Art. 6, para. 1, letter 'a' (explicit consent).

(2) Full information regarding personal data, processing purposes, and data subjects' rights is published in the Privacy Policy.

(3) For security reasons, the Administrator sends data only to an email address specified by the User.

(4) The Administrator processes personal data for direct marketing purposes only with explicit consent, which can be withdrawn at any time.

Art. 21. (1) The invalidity of individual clauses does not affect the validity of the remaining provisions and of the document as a whole.

(2) In case of invalidity of a clause, the parties shall replace it with a valid one that best corresponds to the economic purpose of the initial agreement.

Art. 22. (1) Disputes arising shall be settled through negotiations in a spirit of good faith and mutual respect.

(2) If an agreement cannot be reached, the dispute shall be referred to the competent Bulgarian court at the Administrator's seat in accordance with the Civil Procedure Code.

Art. 23. For unregulated matters, the current Bulgarian legislation shall apply.

Art. 24. (1) Refunds are possible only in the following cases:

• In case of a double payment by the client.
• In case of an error in payment due to a technical issue on the Administrator's side.
• In cases where the service cannot be provided due to reasons for which the Administrator is responsible.

(2) A refund request must be made in writing via email to office@z-consult.bg, stating the grounds, evidence (if any), and contact details.

(3) Refunds are processed within 14 (fourteen) business days from the date of confirmation by the Administrator that the request is justified.

(4) Refunds are made via the same payment method used for the initial payment, unless otherwise agreed by the parties.

(5) Bank charges related to refunds are borne by the client, unless the refund is due to an error on the Administrator's part.

These General Terms and Conditions were adopted and come into effect from 01.07.2026.