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Enhanced conversions

Enhanced conversions supplements measurement using eligible user-provided data, hashed and sent under Google's rules.

Additional measurement data

  1. Customer-provided data
  2. Permitted processing and hashing
  3. Measurement enhancement
Hashing does not mean anonymity or remove consent and data-processing requirements.

How it works

Apply consent and data rules; verify configuration and diagnostics.

Example

Example: Purchase data may support matching when its use is permitted.

Common mistakes

Hashing does not remove privacy obligations.

How can you check this in practice?

Check the provenance of customer-provided data, permitted processing and consent configuration. Use official setup and measurement diagnostics. Never put email or phone details into URL parameters, public logs or dictionary examples.

Distinctions and limitations

Enhanced conversions supplements measurement rather than automatically creating another sale. Hashing does not anonymise data or remove processing obligations. The setup does not guarantee recovery of every unrecorded action.

Official sources

Editorial responsibility: Biser Bozhinov · PPC Specialist

Updated: 05/11/2026

For a correction or question: office@z-consult.bg