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Consent Mode

Consent Mode adjusts supported Google tag behaviour according to supplied consent signals.

How it works

Obtaining consent and supplying its state are separate tasks; check defaults and updates.

Example

Example: On refusal, relevant signals remain denied under the selected compliant setup.

Common mistakes

The technology does not replace legal assessment or consent collection.

How can you check this in practice?

Check default state before tags load and updates after the visitor's choice. Consent Mode communicates signals; the separate choice mechanism must supply them correctly. Test refusal and acceptance, not just the positive scenario.

Distinctions and limitations

Consent Mode is not the consent banner itself or a legal guarantee. Basic and advanced configurations behave differently. Modelled results are not individually observed events and do not recover every action.

Official sources

Editorial responsibility: Biser Bozhinov · PPC Specialist

Updated: 05/11/2026

For a correction or question: office@z-consult.bg