How it works
Distinguish impressions, views and conversions and check the specific format's requirements.
Example
Example: A short video explains a product while reporting separates views from purchases.
Common mistakes
A view does not prove a purchase or causal impact.
How can you check this in practice?
Check the particular campaign's format, objective and charging model. Distinguish impressions, views and clicks using official definitions for that format. Assess whether the video remains understandable and the final URL works on mobile.
Distinctions and limitations
A view is not a purchase and is not defined identically across formats. A recorded engaged-view conversion follows separate conditions. Comparisons require consistent formats and measurement windows.
Official sources
Editorial responsibility: Biser Bozhinov · PPC Specialist
Updated: 05/11/2026
For a correction or question: office@z-consult.bg