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Conversion

A conversion is an action an advertiser defines as valuable and tracks, such as a purchase or enquiry.

From an action to a recorded conversion

User action → Tag / event → Configured conversion → Ads / Analytics reporting
Reporting depends on configuration, consent and data quality. An event is not automatically a unique sale.
Text version
  • User action
  • Tag / event
  • Configured conversion
  • Ads / Analytics reporting

How it works

Select actions carefully and verify events are recorded correctly without unwanted duplicates.

Example

Example: A submitted form is a conversion; enquiry quality is assessed separately.

Common mistakes

A button click is not automatically a sale.

How can you check this in practice?

Define the action and counting condition: confirmed order, submitted form or call. Check resubmission and thank-you-page reloads. For purchases, a transaction identifier helps avoid duplicates.

Distinctions and limitations

An event is a technical record; a conversion is an action defined as valuable. A button click may not be a successfully submitted form. Distinguish intermediate interest from a completed business outcome.

Official sources

Editorial responsibility: Biser Bozhinov · PPC Specialist

Updated: 05/11/2026

For a correction or question: office@z-consult.bg