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Target ROAS

Target ROAS is a target ratio of conversion value to advertising spend used in automated bidding.

Goal, measurement and automated bidding

Measured conversions / value → Goal · CPA or ROAS → Auction-time bid
Target CPA and Target ROAS are objectives, not guaranteed outcomes. Reliable measurement is necessary for evaluation.
Text version
  • Measured conversions / value
  • Goal · CPA or ROAS
  • Auction-time bid

How it works

Check supplied values and their relationship to margin before choosing a goal.

Example

Example: A 500% target aims for five units of recorded value per unit of ad spend.

Common mistakes

The target is not a guarantee of achieved performance.

How can you check this in practice?

Verify values, currency and adjustments, then compare recorded ROAS with the target and conversion lag. Target ROAS of 500% means an objective of five value units per one spend unit. It does not guarantee that ratio for each sale.

Distinctions and limitations

Target ROAS optimises supplied value, not necessarily profit. A higher target can constrain volume. Order ROAS without return adjustments can overstate actual outcomes.

Official sources

Editorial responsibility: Biser Bozhinov · PPC Specialist

Updated: 05/11/2026

For a correction or question: office@z-consult.bg