How it works
Check accuracy and meaning of supplied values; revenue and profit differ.
Example
Example: A campaign uses differing order values rather than treating all orders as equal.
Common mistakes
Incorrect values can steer optimisation toward an unsuitable result.
How can you check this in practice?
Check dynamic values, currency and purchase adjustments. The campaign optimises total supplied value within budget, not automatically margin. If every action carries one assumed value, the benefit of value optimisation is limited.
Distinctions and limitations
Adding Target ROAS sets a value-to-cost objective. Without it, the emphasis is total value within budget. Higher recorded revenue does not prove greater profit when margins differ.
Official sources
Editorial responsibility: Biser Bozhinov · PPC Specialist
Updated: 05/11/2026
For a correction or question: office@z-consult.bg