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Shopping ads

Shopping ads use product data and may display an image, price and merchant.

From product data to eligible appearances

Product data → Merchant Center · processing and checks → Eligible Google appearances
Correct data and eligibility are necessary; submission does not guarantee appearances or sales.
Text version
  • Product data
  • Merchant Center · processing and checks
  • Eligible Google appearances

How it works

Maintain accurate product data and consistency between the ad and landing page.

Example

Example: A shoe ad shows the current price and links to the corresponding available product.

Common mistakes

A feed alone does not guarantee eligibility or delivery.

How can you check this in practice?

Check product data, eligibility and agreement between feed and landing page. Price, currency and availability must be current. An approved product does not necessarily receive impressions: campaign configuration, budget and competition also matter.

Distinctions and limitations

Shopping ads are paid exposure; free product listings are a separate possibility. Merchant Center manages data and eligibility, while the advertising campaign manages paid participation.

Official sources

Editorial responsibility: Biser Bozhinov · PPC Specialist

Updated: 05/11/2026

For a correction or question: office@z-consult.bg