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Product feed

A product feed is a structured set of product attributes such as ID, title, price and availability.

What does a product record describe?

  1. id · unique identifier
  2. title · product name
  3. price · price and currency
  4. availability · availability
  5. image_link · image URL
Example core attributes, not a complete feed. Requirements depend on products, market and programme.

How it works

Follow the specification and update data when the store changes.

Example

Example: An out-of-stock product receives the appropriate availability rather than appearing in stock.

Common mistakes

Price or availability mismatches can affect eligibility.

How can you check this in practice?

Check stable id and accurate title, link, image_link, price and availability. Requirements depend on product and programme; a core list is not a complete specification. Update changes in price or stock and verify against the landing URL.

Distinctions and limitations

A feed is a structured product source; structured data describes a page. They should agree, but neither entirely replaces the other. Changing id without reason can disrupt continuity of product records.

Official sources

Editorial responsibility: Biser Bozhinov · PPC Specialist

Updated: 05/11/2026

For a correction or question: office@z-consult.bg