How it works
Connect budget, queries, ads and landing pages with measurable business actions.
Example
Example: An ad leads to a product and measures purchases, not just visits.
Common mistakes
Not all paid media campaigns are charged only per click.
How can you check this in practice?
Specify the platform, campaign, charging model and valuable conversion. Check that clicks reach a working relevant page and the action is measured. Assess cost per useful outcome; cheap clicks can be irrelevant.
Distinctions and limitations
PPC means pay-per-click, while paid media also includes models such as CPM. Not every ad format charges per click. Separate media spend from management, asset production and total acquisition cost.
Official sources
Editorial responsibility: Biser Bozhinov · PPC Specialist
Updated: 05/11/2026
For a correction or question: office@z-consult.bg