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CPC

CPC is cost per click; average CPC equals advertising spend divided by recorded clicks.

Formula

CostClicks= CPC

Example
€100 ÷ 50 = €2 average CPC

Illustrative calculation, not a client result or benchmark. Use comparable periods and consistent measurement definitions.

How it works

Compare recorded average cost with goals and visit quality; a maximum bid is a different quantity.

Example

Example: €100 spent on 50 clicks gives an average CPC of €2.

Common mistakes

Low CPC is not success when traffic has no value.

How can you check this in practice?

Average CPC is cost divided by clicks within one scope. €120 over 60 clicks equals €2. Compare the same network, period and currency; a maximum bid is not necessarily the average actual price.

Distinctions and limitations

CPC measures click cost; CPA measures recorded conversion cost. A lower CPC can increase CPA when new clicks convert less often. Assess traffic quality and final actions together.

Official sources

Editorial responsibility: Biser Bozhinov · PPC Specialist

Updated: 05/11/2026

For a correction or question: office@z-consult.bg