How it works
Set type, budget and goals; lower-level structure depends on campaign type.
Example
Example: A Search campaign groups services according to audience and business task.
Common mistakes
More campaigns do not guarantee better control or results.
How can you check this in practice?
Inspect campaign type, objective, budget, geography and bidding. Identify settings inherited by substructures. If campaigns pursue different actions, separate measurement before comparing conversion costs.
Distinctions and limitations
A campaign organises budget and settings; an ad group groups Search ads and keywords, while an asset group belongs to PMax. Campaign types do not all share the same internal hierarchy.
Official sources
Editorial responsibility: Biser Bozhinov · PPC Specialist
Updated: 05/11/2026
For a correction or question: office@z-consult.bg