How it works
Group by shared intent so ad text and landing pages match the query.
Example
Example: A shoe-repair group contains ads and a page for that service.
Common mistakes
A Performance Max asset group is a different structure.
How can you check this in practice?
Group keywords and ads around one distinct task. Align the advertising promise with the landing page. When one group mixes unrelated products, a generic ad may not answer the specific search.
Distinctions and limitations
An ad group is not a separate campaign and generally has no independent daily budget. A PMax asset group has different inputs and roles. Similar names do not imply identical settings.
Official sources
Editorial responsibility: Biser Bozhinov · PPC Specialist
Updated: 05/11/2026
For a correction or question: office@z-consult.bg