How it works
Use relevant eligible signals and distinguish guidance from a strict targeting restriction.
Example
Example: A customer segment can provide context without restricting all delivery to that segment.
Common mistakes
Signals do not guarantee exactly who sees an ad.
How can you check this in practice?
Supply relevant eligible segments and check their alignment with product and measured goals. Audience signals give PMax useful starting context. The campaign can seek conversions beyond the supplied signals.
Distinctions and limitations
A signal is not a targeting restriction. A customer list used as a signal does not mean ads reach only those people. Do not describe PMax as closed remarketing merely because it has a signal.
Official sources
Editorial responsibility: Biser Bozhinov · PPC Specialist
Updated: 05/11/2026
For a correction or question: office@z-consult.bg