How it works
Organise assets around a consistent message and suitable product or business theme.
Example
Example: A product-line group contains consistent images, text and a landing page.
Common mistakes
It is not a separate campaign with a guaranteed independent budget.
How can you check this in practice?
In PMax, group thematically aligned images, video, text and final URLs. With products, inspect corresponding listing groups. Combinations should remain relevant and truthful; do not mix unrelated offers merely for more assets.
Distinctions and limitations
An asset group is not a Search ad group or a promise of a separate channel budget. It groups inputs for an automated campaign. Audience signals guide optimisation without hard audience boundaries.
Official sources
Editorial responsibility: Biser Bozhinov · PPC Specialist
Updated: 05/11/2026
For a correction or question: office@z-consult.bg