
Martin Zhelyazkov
He builds systems that continue to work even when he's not in the room.
THE PEOPLE BEHIND Z-CONSULT
Behind every strategy, task, analysis, and implemented change are specific people. Diverse in experience and mindset, yet united by a common principle — for work to be clear, reasoned, and actionable.
Strategic Management · BEO/SEO · Paid Growth · Project Coordination · Realisation
No stock photos, no 'dynamic young team' clichés, and no anonymous avatars with initials.
Martin ZhelyazkovFounder of Z-Consult
Evgeni VenkovCo-Owner & Business Development
Serhat MustafaPartner & Head of Advertising
Marina TimonovaBEO specialist
Nevena PenevaBEO specialist
Vladimir IlievBEO specialist
Yordan MirchevBEO specialist
Sabri KiselovBEO specialist
Iveta GeorgievaBEO specialist
Kalina MitrevaPGS/PPC Specialist
Dimitar DraganovProject Coordinator
Martina Project Coordinator
Biser BozhinovPPC Specialist
Metodi VlaykovPPC Specialist01 / THE TEAM
Z-Consult operates through professional departments that connect according to business needs. Our structure ensures strategic management, specialised expertise, coordination, and control over execution.
The public structure shows the people and roles within the organisation. The specific configuration for each project is determined separately according to context, scope, and required work.
Important clarification: The specific team and participants for each project are determined by its context, scope, current priorities, and required expertise.
02 / STRATEGIC MANAGEMENT
The C-Level team determines Z-Consult's strategic direction, develops the company's methodologies, and is responsible for the standards by which the organisation operates.

He builds systems that continue to work even when he's not in the room.

He transforms data into decisions, and decisions into a conversation everyone in the room understands.

Responsible for the direction, standard, and decisions in paid channels.
03 / ORGANIC GROWTH
The department as a system, not as a list of individual 'superpowers'.
BEO/SEO specialists work on organic visibility, market search, website structure, content, technical foundation, AI Search presence, and their connection to real business goals.

He ensures BEO is not just a label, but a system that delivers results.

She transforms complex information into a clear structure and concrete next steps.

She asks 'why' more often than most people, and that usually saves months of work.

He seeks the cause before the symptom and is rarely satisfied with the first ready answer.

He works focused, quietly, and with few assumptions — and with more verified data.

He explains complex things simply and keeps the focus on what brings results.

She works precisely and checks details before they become a problem.
BEO/SEO Specialist
Open position at BEO/SEO Team.
04 / PAID GROWTH
PGS/PPC specialists work on paid channels, advertising architecture, audiences, creatives, measurement, budget decisions, and the connection between advertising investment and real business results.

Responsible for the direction, standard, and decisions in paid channels.

Views the advertising budget as a tool, not a monthly platform fee.


PGS Specialist
Open position at PGS/PPC Team.
05 / THE LINK TO EXECUTION
This is not an administrative function. This is the system that maintains the connection between decision and realisation.
Project Coordinators connect strategy, specialists, tasks, and communication. They ensure information reaches the right people, decisions are converted into clear tasks, and execution undergoes necessary control.

Keeps the connection between solution and execution. Without him, good ideas remain in PDF.

Ensures no one wakes up at 3 AM asking, "wait, who was in charge of that?"
Project Manager
Open position at Project Coordination.
Open position · Business Development
We are looking for someone who opens doors and builds trust — identifies suitable clients, leads the initial conversation, and provides clear context to the BEO/SEO and PGS teams.
08 / THE PROCESS
Context is gathered
Relevant information is structured before tasks are allocated.
The solution is discussed
Specialists and responsible parties check different perspectives.
Responsibilities are defined
Every task has an owner, deadline, dependencies, and completion criteria.
Execution is verified
Work undergoes review and QA according to task type.
Lessons learned remain in the system
Decisions and conclusions are documented to avoid reliance solely on individual memory.
Genuine Google reviews about Z-Consult, the team and the way we work.
It took me 10 years to find a team that I could trust to manage my SEO & PPC. The team at Z-Consult are incredible professionals. I recommend the team with both hands!
Whenever I need a consultation, I turn to Z-Consult. I have excellent communication, good understanding and a stable partnership with them. They always approach each of my requests professionally and responsibly, and I'm glad I can rely on them for SEO or any other marketing matter.
I'm extremely satisfied with Z-Consult! A professional team, great results and effective SEO strategies. Our website traffic increased significantly, and their marketing solutions work. I recommend them to anyone who wants to grow their business online!
I follow Z-Consult's work and I'm extremely impressed by their professionalism and their approach to digital marketing and SEO. They share valuable information and useful advice, which shows their deep understanding of the field. If you're looking for a reliable agency with an expert team, they are definitely worth trusting!
The team behind Z-Consult are exceptional professionals that you can trust to give you transparent and actionable plan that would have a real impact on your business. Working with them is an absolute pleasure.
Working with Z-Consult was one of the best decisions for our business! The team is extremely competent and dedicated – they took an individual approach to our needs and created an effective SEO strategy that significantly improved our visibility in Google.
We are extremely satisfied with the consultation with Z-Consult, and in particular with Martin Zhelyazkov. We started the conversation with certain thoughts and questions in our heads, and by the end of the consultation we had completely new ideas and a clear vision, in a much broader scope than originally set.
The services are awesome! Extremely experienced team with attention to the detail and a lot for solutions for known and unknown problems! I am more than happy with the Z-consult!🙌
I have worked with Martin Zhelyazkov for several months and continue to do so, and I am extremely satisfied. From the very beginning he took a very professional approach – he didn't just give me general advice, but went into depth, analysed the site, the competition and the keywords, and proposed a concrete strategy. Within just a few weeks I started to see real results – traffic went up, and I get inquiries from clients who previously didn't even know we existed.
The team is extremely professional, responsive and always ready to help. I like that they take a personal approach to every client and find the best solution for the needs of the business. In addition, communication is easy and pleasant – they always reply quickly and offer real, working strategies.
Martin is the person who got me excited about SEO! We apply what we learned in practice, and the sites we manage are already in the top results on Google. Z-Consult is an agency with an innovative and modern approach. They don't work from a template, but create solutions that really deliver results.
Martin and the Z-Consult team are outstanding professionals who take the time to thoroughly understand your business and deliver practical, high-impact solutions. Their communication is excellent, and working with them has been a genuine pleasure.
Personally, for me Martin Zhelyazkov is one of the best consultants I have worked with. His services are aimed mainly at improving a business. An established SEO specialist who has proven himself many times over the years, with a great many genuine results. Easy communication, great energy, responsiveness and perfect teamwork. If anyone is wondering – I recommend him instantly!
A fair and responsive team. They work professionally and communication is very good. Thank you for working together!
Thank you to Z-Consult for the professionalism and support through which our business became more visible and more successful online and in sales. Martin Zhelyazkov is a true professional, and it shows from the first conversation to the last detail of the work process. We will gladly use Z-Consult's services and professional solutions. We wish the whole team success!
I’am extremely satisfied with the services provided by Z-Consult and particularly by Martin Zhelyazkov. Their approach had a noticeable positive impact on my business, and their expertise helped me achieve remarkable results. Highly recommend their professional and effective marketing strategies! Thank you, Martin!
I had several consultations with Martin Zhelyazov from Z-Consult and I am extremely satisfied with the professional approach and the value I received. Martin helped me build a clearer vision for the strategic development and online presence of my business, proposing concrete and effective solutions.
We thank Martin Zhelyazkov from Z-Consult for the excellent work! With his help we managed to improve our online presence and reach more customers. A true professional! He knows how to make a business more recognisable! An excellent specialist and a wonderful partner! Thank you for the professionalism!
Working with Martin is extremely pleasant and smooth. We had the opportunity to work together on a project, and I was more than satisfied. It shows that he has deep knowledge in his field and demonstrates exceptional professionalism. Highly recommend!
It took me 10 years to find a team that I could trust to manage my SEO & PPC. The team at Z-Consult are incredible professionals. I recommend the team with both hands!
Whenever I need a consultation, I turn to Z-Consult. I have excellent communication, good understanding and a stable partnership with them. They always approach each of my requests professionally and responsibly, and I'm glad I can rely on them for SEO or any other marketing matter.
I'm extremely satisfied with Z-Consult! A professional team, great results and effective SEO strategies. Our website traffic increased significantly, and their marketing solutions work. I recommend them to anyone who wants to grow their business online!
I follow Z-Consult's work and I'm extremely impressed by their professionalism and their approach to digital marketing and SEO. They share valuable information and useful advice, which shows their deep understanding of the field. If you're looking for a reliable agency with an expert team, they are definitely worth trusting!
The team behind Z-Consult are exceptional professionals that you can trust to give you transparent and actionable plan that would have a real impact on your business. Working with them is an absolute pleasure.
Working with Z-Consult was one of the best decisions for our business! The team is extremely competent and dedicated – they took an individual approach to our needs and created an effective SEO strategy that significantly improved our visibility in Google.
We are extremely satisfied with the consultation with Z-Consult, and in particular with Martin Zhelyazkov. We started the conversation with certain thoughts and questions in our heads, and by the end of the consultation we had completely new ideas and a clear vision, in a much broader scope than originally set.
The services are awesome! Extremely experienced team with attention to the detail and a lot for solutions for known and unknown problems! I am more than happy with the Z-consult!🙌
I have worked with Martin Zhelyazkov for several months and continue to do so, and I am extremely satisfied. From the very beginning he took a very professional approach – he didn't just give me general advice, but went into depth, analysed the site, the competition and the keywords, and proposed a concrete strategy. Within just a few weeks I started to see real results – traffic went up, and I get inquiries from clients who previously didn't even know we existed.
The team is extremely professional, responsive and always ready to help. I like that they take a personal approach to every client and find the best solution for the needs of the business. In addition, communication is easy and pleasant – they always reply quickly and offer real, working strategies.
Martin is the person who got me excited about SEO! We apply what we learned in practice, and the sites we manage are already in the top results on Google. Z-Consult is an agency with an innovative and modern approach. They don't work from a template, but create solutions that really deliver results.
Martin and the Z-Consult team are outstanding professionals who take the time to thoroughly understand your business and deliver practical, high-impact solutions. Their communication is excellent, and working with them has been a genuine pleasure.
Personally, for me Martin Zhelyazkov is one of the best consultants I have worked with. His services are aimed mainly at improving a business. An established SEO specialist who has proven himself many times over the years, with a great many genuine results. Easy communication, great energy, responsiveness and perfect teamwork. If anyone is wondering – I recommend him instantly!
A fair and responsive team. They work professionally and communication is very good. Thank you for working together!
Thank you to Z-Consult for the professionalism and support through which our business became more visible and more successful online and in sales. Martin Zhelyazkov is a true professional, and it shows from the first conversation to the last detail of the work process. We will gladly use Z-Consult's services and professional solutions. We wish the whole team success!
I’am extremely satisfied with the services provided by Z-Consult and particularly by Martin Zhelyazkov. Their approach had a noticeable positive impact on my business, and their expertise helped me achieve remarkable results. Highly recommend their professional and effective marketing strategies! Thank you, Martin!
I had several consultations with Martin Zhelyazov from Z-Consult and I am extremely satisfied with the professional approach and the value I received. Martin helped me build a clearer vision for the strategic development and online presence of my business, proposing concrete and effective solutions.
We thank Martin Zhelyazkov from Z-Consult for the excellent work! With his help we managed to improve our online presence and reach more customers. A true professional! He knows how to make a business more recognisable! An excellent specialist and a wonderful partner! Thank you for the professionalism!
Working with Martin is extremely pleasant and smooth. We had the opportunity to work together on a project, and I was more than satisfied. It shows that he has deep knowledge in his field and demonstrates exceptional professionalism. Highly recommend!
THE EXTENDED TOOLKIT
We select different AI tools for each specific task. None of them is a universal answer, and no output is accepted without verification, context, and human judgment.
Good work is always done by people. But sometimes, a few well-chosen AI tools stand alongside them. We use them for research, structuring, analysis, prototyping, and accelerating certain processes — never as a substitute for professional judgment and responsibility.
AI can suggest an answer. Humans must determine if the question, context, and solution are correct.
The colleague for the first draft, the fifth version, and that question at 23:47.
Supports research, information structuring, idea development, context processing, and the creation of working drafts.
Where it helps
Where it stops
Useful when the context is good. Convincing, even when the context isn't.
ChatGPT is a trademark of OpenAI. Its display here does not imply partnership.
The colleague who reads the long document without asking how much is left.
Supports working with voluminous materials, analysing text information, comparing versions, and structuring complex topics.
Where it helps
Where it stops
It can read a lot. We decide what matters from what it reads.
Claude is a trademark of Anthropic. Its display here does not imply partnership.
The colleague who turns 'I have an idea' into a working interface.
Supports rapid prototyping, visualising product ideas, building interfaces, and testing various digital concepts.
Where it helps
Where it stops
It can build the interface quickly. The right interface still requires thought.
Lovable is a trademark of its respective owner. Its display here does not imply partnership.
The listed products and trademarks belong to their respective owners. Their presentation here describes tools used and does not imply an official partnership or endorsement.
How AI integrates into our process
Step 01
Business Context
Step 02
Human Decision
Step 03
AI Assistance
Step 04
Human Review
Step 05
Real Execution
We use AI to accelerate work. Not to delegate responsibility.
„AI is part of the toolkit. People remain the part that carries responsibility."
06 / Next Step
Answer 4 short questions. We will review the context and get back to you with a personalised next step.
Question 1 of 4
Select one or more areas.
10 / Z-CONSULT ON THE MOVE
Some moments remain off-site too.
We share some of the events, team moments, training sessions, and behind-the-scenes work on Z-Consult's official profiles.
Official Profiles
Instagram
@zconsult.bg
Events, team moments, publications, and behind-the-scenes work.
TikTok
@zconsult.bg
Short videos, expert content, and moments from Z-Consult.