Technical access to content
- HTTP response
- Crawling and rendering
- Consistent canonical signals
- Mobile usability
How it works
Check HTTP responses, canonicals, navigation, mobile usability and access to main content.
Example
Example: A good article cannot help search visitors when its URL returns a server error.
Common mistakes
Technical correctness does not replace useful content and a suitable offer.
How can you check this in practice?
Choose a representative product, category and article. For each, check HTTP status, initial HTML, rendered content, canonical and incoming links. Repeat the same checks after changes; one successful template test does not establish that every page works.
Distinctions and limitations
Technical SEO is not just speed. A fast page with missing main text or an incorrect canonical can still be problematic. Separate accessibility, indexing and experience so one metric is not improved at the expense of content.
Checking page types
Homepage, category and product can use different templates and data sources. A successful product does not establish a working category. Also inspect empty lists, out-of-stock items and new articles without confusing expected 404s with unexpected 500s.
Prioritising technical work
Restore access to important real pages first, then inspect content and signal consistency. Measure performance on the working page. Optimising a tool score is not useful when it hides main data or breaks a form.
Official sources
Editorial responsibility: Martin Zhelyazkov · Founder of Z-Consult
Updated: 05/11/2026
For a correction or question: office@z-consult.bg