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Schema.org

Schema.org is a shared vocabulary of types and properties for describing entities and relationships in structured data.

Content and machine-readable context

Visible content → Matching structured data → Search engine context
Structured data describes real content. Valid markup does not guarantee a rich result.
Text version
  • Visible content
  • Matching structured data
  • Search engine context

How it works

Choose a type matching actual content; support by a particular search engine is a separate issue.

Example

Example: DefinedTerm describes a concept; Organization describes the publisher.

Common mistakes

A Schema.org type does not automatically create a special Google result.

How can you check this in practice?

Open the specific type page and inspect available properties and expected value types. Organization describes an organisation; Person describes a person. URLs and @id should identify the actual entity. Separately check requirements of the system consuming the data.

Distinctions and limitations

The vocabulary is broader than Google's supported rich results. A valid property may have no visible Google effect. Choose a type based on content, not a desire for more fields or a promised special result.

Official sources

Editorial responsibility: Martin Zhelyazkov · Founder of Z-Consult

Updated: 05/11/2026

For a correction or question: office@z-consult.bg