How it works
Choose a concise, meaningful description that makes sense in its sentence.
Example
Example: “ROAS formula” is clearer than “here” when linking to the relevant explanation.
Common mistakes
Do not stuff every link label with keywords.
How can you check this in practice?
Read the text outside its sentence: does it indicate the actual destination? “Check hreflang” is more informative than “read more”. Also inspect the accessible name of image links; alt text can contribute to understanding those links.
Distinctions and limitations
Anchor text describes a destination; an HTML id identifies a location within a page. A link ending in #formula uses both: visible wording for the reader and a fragment for the specific section.
Official sources
Editorial responsibility: Martin Zhelyazkov · Founder of Z-Consult
Updated: 05/11/2026
For a correction or question: office@z-consult.bg