How it works
Check settings and available reporting breakdowns before comparing traffic.
Example
Example: An ad receives interactions outside the main Google results.
Common mistakes
Do not treat partner traffic as identical to core Search delivery.
How can you check this in practice?
Check whether Search partners are enabled and segment reporting by network where available. Compare cost, conversions and final-action quality. Aggregate results can hide different behaviour between Google Search and partners.
Distinctions and limitations
Search partners are not the Display Network. Available controls and reporting depend on campaign type. Do not assume every placement can be managed identically.
Official sources
Editorial responsibility: Biser Bozhinov · PPC Specialist
Updated: 05/11/2026
For a correction or question: office@z-consult.bg