How it works
Supply appropriate primary conversions and assess quality rather than count alone.
Example
Example: A campaign optimises for enquiries whose business value is assessed afterward.
Common mistakes
Maximum action count does not mean maximum profit.
How can you check this in practice?
Check budget and the conversions the campaign optimises towards. The strategy seeks more conversions within budget; counting cheap intermediate actions may not align with sales. Adding a Target CPA changes the optimisation direction.
Distinctions and limitations
Conversion count and value are different objectives. Maximize conversion value prioritises supplied value; Maximize conversions prioritises count. The right choice depends on data reliability and business meaning.
Official sources
Editorial responsibility: Biser Bozhinov · PPC Specialist
Updated: 05/11/2026
For a correction or question: office@z-consult.bg