How it works
Choose an approach fitting measurement, budget and business task; different strategies optimise different measures.
Example
Example: Click optimisation is a different task from purchase-value optimisation.
Common mistakes
Do not change strategy based only on one reporting day.
How can you check this in practice?
Specify whether the objective is clicks, conversions, value or visibility. Check strategies supported by the campaign type and whether necessary measurement exists. Choose according to the task rather than another account's different strategy name.
Distinctions and limitations
Manual bidding, automated bidding and Smart Bidding are not synonyms. Smart Bidding is a subset of automation focused on conversions or value. A target number guides bidding rather than guaranteeing each auction.
Official sources
Editorial responsibility: Biser Bozhinov · PPC Specialist
Updated: 05/11/2026
For a correction or question: office@z-consult.bg