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Martin Zhelyazkov
C-Level Team

02 / STRATEGIC MANAGEMENT

Martin Zhelyazkov

Founder of Z-Consult

„He builds systems that continue to work even when he's not in the room."

Martin is the founder of Z-Consult. He focuses on strategic management, company methodology, and direction of development.

PROFILE

About Martin

Професионалният път на Мартин започва още през 2006 г. със създаването и развитието на собствени онлайн проекти. През годините опитът му преминава през предприемачество, стратегическо консултиране, работа с водещи брандове, обучение и изграждане на цялостни системи за дигитален растеж.

В практиката си е работил по проекти за компании като A1, Kaufland, Ozone.bg, Technomarket, Ardes.bg, Krez, MobiSystems и десетки други B2B и B2C бизнеси. Опитът му обхваща e-commerce, корпоративни сайтове, дигитални платформи и бизнеси с комплексни маркетингови структури, при които SEO, съдържанието, технологиите и данните трябва да работят като една система.

Като Founder на Z-Consult Мартин работи на стратегическо ниво с компании, които имат нужда от ясна посока, независима експертиза и по-добра координация между маркетинг, вътрешни екипи, външни партньори и бизнес цели.

Подходът му започва с разбирането на самия бизнес — неговия модел, пазар, конкуренция, ресурси и потенциал за растеж. Едва след това идват конкретните маркетингови канали, приоритети и действия.

Една от основните му експертизи е пресечната точка между SEO, автоматизацията, AI и бизнес стратегията. Разработва процеси и системи, които позволяват мащабиране на анализи, технически одити, keyword research, съдържателни стратегии и оценка на дигиталното представяне.

За него технологиите и автоматизацията не са самоцел, а инструмент за по-бързи, по-точни и по-добре аргументирани бизнес решения.

Мартин е сред разпознаваемите лектори в България в областта на SEO, дигиталния маркетинг, автоматизацията и AI. През годините е участвал в множество специализирани обучения, masterclass програми, корпоративни академии, конференции и професионални събития и е имал възможността да обучи над 20 000 души.

Работата му като лектор е силно практически ориентирана и стъпва върху реален опит от бизнес проекти, технически казуси и стратегически решения. Това му позволява да представя сложни теми по ясен, структуриран и приложим начин.

Опитът му включва участие като лектор в IAB Bulgaria Advanced SEO Masterclass, жури в eCommerce Academy Awards, участия в специализирани конференции и професионални форуми, както и множество публикации и практически материали в областта на SEO и дигиталния маркетинг.

Мартин е отличен като Top IT Influencer 2024, част е от класациите Top 100 Executives 2025 и Top 100 Most Influential IT Professionals.

Професионалният му фокус остава последователен: да превръща сложните SEO, маркетинг и технологични процеси в ясни бизнес решения, свързани с измерим резултат, по-висока ефективност и устойчив растеж.

5 QUESTIONS WITH YOU

5 questions with Martin

A short first-person interview. No clichés — just the authentic voice of Martin.

5 the answer
  1. Question

    Как започна професионалният ти път и как стигна до това, което правиш днес?

    Професионалният ми път започна още през 2006 г., когато започнах да създавам и развивам собствени онлайн проекти. Оттам постепенно преминах през предприемачество, стратегическо консултиране, работа с различни бизнеси, обучение и изграждане на системи за дигитален растеж. Това ми даде възможност да гледам на дигиталния маркетинг не само като на отделни канали или инструменти, а като на част от цялостния бизнес.

  2. Question

    Кое искаш да разбереш първо, когато започнеш работа по нов бизнес казус?

    Преди да стигнем до SEO, реклама или конкретни маркетингови действия, за мен е важно да разбера самия бизнес — неговия модел, пазара, конкуренцията, ресурсите и потенциала за растеж. Едва когато този контекст е ясен, има смисъл да се определят каналите и приоритетите. Иначе рискуваме да правим правилни маркетингови неща, които не са правилните неща за конкретния бизнес.

  3. Question

    Защо за теб SEO, AI и автоматизацията трябва да работят като една система?

    Защото стойността не е в самата технология. AI и автоматизацията могат да ускорят анализи, технически одити, keyword research, съдържателни стратегии и оценката на дигиталното представяне, но това има смисъл само ако води до по-добри решения. Фокусът ми е технологиите да ни помагат да работим по-бързо и по-точно, без да губим бизнес логиката зад това, което правим.

  4. Question

    Как работата ти като лектор влияе на начина, по който комуникираш сложни теми?

    През годините съм имал възможността да обуча над 20 000 души в специализирани обучения, masterclass програми, корпоративни академии, конференции и професионални събития. Това ме е научило да структурирам сложните теми така, че да бъдат ясни и приложими. За мен теорията има стойност, когато може да бъде свързана с реални бизнес проекти, технически казуси и конкретни решения.

  5. Question

    Какво свързва различните неща, по които работиш?

    Независимо дали говорим за SEO, маркетинг, автоматизация, AI или бизнес стратегия, за мен крайната цел е една и съща — сложните процеси да бъдат превърнати в ясни решения. Тези решения трябва да могат да бъдат свързани с измерим резултат, по-висока ефективност и устойчив растеж. Технологията, каналът или инструментът са средство, а не крайната цел.

5.0·40 genuine Google reviews

Какво казват хората за работата с Мартин

Genuine Google reviews about Z-Consult, the team and the way we work.

See all Google reviews ↗

It took me 10 years to find a team that I could trust to manage my SEO & PPC. The team at Z-Consult are incredible professionals. I recommend the team with both hands!

NEO CELL

NEO CELL

Verified Google review

6 months ago

We are extremely satisfied with the consultation with Z-Consult, and in particular with Martin Zhelyazkov. We started the conversation with certain thoughts and questions in our heads, and by the end of the consultation we had completely new ideas and a clear vision, in a much broader scope than originally set.

Translated from Bulgarian
Maria Jeliazkova

Maria Jeliazkova

Verified Google review

2 years ago

I have worked with Martin Zhelyazkov for several months and continue to do so, and I am extremely satisfied. From the very beginning he took a very professional approach – he didn't just give me general advice, but went into depth, analysed the site, the competition and the keywords, and proposed a concrete strategy. Within just a few weeks I started to see real results – traffic went up, and I get inquiries from clients who previously didn't even know we existed.

Translated from Bulgarian
Aksel Yilmaz

Aksel Yilmaz

Verified Google review

last year

Martin is the person who got me excited about SEO! We apply what we learned in practice, and the sites we manage are already in the top results on Google. Z-Consult is an agency with an innovative and modern approach. They don't work from a template, but create solutions that really deliver results.

Translated from Bulgarian
The One

The One

Verified Google review

last year

Martin and the Z-Consult team are outstanding professionals who take the time to thoroughly understand your business and deliver practical, high-impact solutions. Their communication is excellent, and working with them has been a genuine pleasure.

Alex Simeonov

Alex Simeonov

Verified Google review

10 months ago

Personally, for me Martin Zhelyazkov is one of the best consultants I have worked with. His services are aimed mainly at improving a business. An established SEO specialist who has proven himself many times over the years, with a great many genuine results. Easy communication, great energy, responsiveness and perfect teamwork. If anyone is wondering – I recommend him instantly!

Translated from Bulgarian
Petar Timonov

Petar Timonov

Verified Google review

last year

Thank you to Z-Consult for the professionalism and support through which our business became more visible and more successful online and in sales. Martin Zhelyazkov is a true professional, and it shows from the first conversation to the last detail of the work process. We will gladly use Z-Consult's services and professional solutions. We wish the whole team success!

Translated from Bulgarian
Viktoriq Mitkova

Viktoriq Mitkova

Verified Google review

2 years ago

I’am extremely satisfied with the services provided by Z-Consult and particularly by Martin Zhelyazkov. Their approach had a noticeable positive impact on my business, and their expertise helped me achieve remarkable results. Highly recommend their professional and effective marketing strategies! Thank you, Martin!

Krasimira Kyurkchiyska

Krasimira Kyurkchiyska

Verified Google review

2 years ago

I had several consultations with Martin Zhelyazov from Z-Consult and I am extremely satisfied with the professional approach and the value I received. Martin helped me build a clearer vision for the strategic development and online presence of my business, proposing concrete and effective solutions.

Translated from Bulgarian
Vladimir Iliev

Vladimir Iliev

Verified Google review

last year

We thank Martin Zhelyazkov from Z-Consult for the excellent work! With his help we managed to improve our online presence and reach more customers. A true professional! He knows how to make a business more recognisable! An excellent specialist and a wonderful partner! Thank you for the professionalism!

Translated from Bulgarian
TN

Tanya Nedelcheva

Verified Google review

Working with Martin is extremely pleasant and smooth. We had the opportunity to work together on a project, and I was more than satisfied. It shows that he has deep knowledge in his field and demonstrates exceptional professionalism. Highly recommend!

Translated from Bulgarian
TS

Tsvetomir Shkondachki

Verified Google review

It took me 10 years to find a team that I could trust to manage my SEO & PPC. The team at Z-Consult are incredible professionals. I recommend the team with both hands!

NEO CELL

NEO CELL

Verified Google review

6 months ago

We are extremely satisfied with the consultation with Z-Consult, and in particular with Martin Zhelyazkov. We started the conversation with certain thoughts and questions in our heads, and by the end of the consultation we had completely new ideas and a clear vision, in a much broader scope than originally set.

Translated from Bulgarian
Maria Jeliazkova

Maria Jeliazkova

Verified Google review

2 years ago

I have worked with Martin Zhelyazkov for several months and continue to do so, and I am extremely satisfied. From the very beginning he took a very professional approach – he didn't just give me general advice, but went into depth, analysed the site, the competition and the keywords, and proposed a concrete strategy. Within just a few weeks I started to see real results – traffic went up, and I get inquiries from clients who previously didn't even know we existed.

Translated from Bulgarian
Aksel Yilmaz

Aksel Yilmaz

Verified Google review

last year

Martin is the person who got me excited about SEO! We apply what we learned in practice, and the sites we manage are already in the top results on Google. Z-Consult is an agency with an innovative and modern approach. They don't work from a template, but create solutions that really deliver results.

Translated from Bulgarian
The One

The One

Verified Google review

last year

Martin and the Z-Consult team are outstanding professionals who take the time to thoroughly understand your business and deliver practical, high-impact solutions. Their communication is excellent, and working with them has been a genuine pleasure.

Alex Simeonov

Alex Simeonov

Verified Google review

10 months ago

Personally, for me Martin Zhelyazkov is one of the best consultants I have worked with. His services are aimed mainly at improving a business. An established SEO specialist who has proven himself many times over the years, with a great many genuine results. Easy communication, great energy, responsiveness and perfect teamwork. If anyone is wondering – I recommend him instantly!

Translated from Bulgarian
Petar Timonov

Petar Timonov

Verified Google review

last year

Thank you to Z-Consult for the professionalism and support through which our business became more visible and more successful online and in sales. Martin Zhelyazkov is a true professional, and it shows from the first conversation to the last detail of the work process. We will gladly use Z-Consult's services and professional solutions. We wish the whole team success!

Translated from Bulgarian
Viktoriq Mitkova

Viktoriq Mitkova

Verified Google review

2 years ago

I’am extremely satisfied with the services provided by Z-Consult and particularly by Martin Zhelyazkov. Their approach had a noticeable positive impact on my business, and their expertise helped me achieve remarkable results. Highly recommend their professional and effective marketing strategies! Thank you, Martin!

Krasimira Kyurkchiyska

Krasimira Kyurkchiyska

Verified Google review

2 years ago

I had several consultations with Martin Zhelyazov from Z-Consult and I am extremely satisfied with the professional approach and the value I received. Martin helped me build a clearer vision for the strategic development and online presence of my business, proposing concrete and effective solutions.

Translated from Bulgarian
Vladimir Iliev

Vladimir Iliev

Verified Google review

last year

We thank Martin Zhelyazkov from Z-Consult for the excellent work! With his help we managed to improve our online presence and reach more customers. A true professional! He knows how to make a business more recognisable! An excellent specialist and a wonderful partner! Thank you for the professionalism!

Translated from Bulgarian
TN

Tanya Nedelcheva

Verified Google review

Working with Martin is extremely pleasant and smooth. We had the opportunity to work together on a project, and I was more than satisfied. It shows that he has deep knowledge in his field and demonstrates exceptional professionalism. Highly recommend!

Translated from Bulgarian
TS

Tsvetomir Shkondachki

Verified Google review

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