More revenue
We identify and develop growth opportunities.
Business Engine Optimization
SEO is no longer enough. Therefore we built BEO.
People search when they have a need, a question, or are ready to choose. Our job is for your business to be discovered at that exact moment and provide enough reasons to be preferred.
- Developing organic visibility in search engines and new AI environments.
- Determining what makes the most sense to do right now.
- Synchronising business priorities with the work of marketing, content, design, and development, so decisions lead to execution.
BEO
Business Engine
Optimization
SEO
- Technical SEO
- On-page SEO
- Off-page SEO
AI Search / GEO / AIO
Market Intelligence
Growth Opportunities
UX / CRO
Content & Expertise
Local Search
Data & Insights
Execution Layer
- Priority
- Task
- Coordination
- Implementation
- QA
- Measurement
People search for you in:
and in new search formats like AI Overviews, AI Mode, and local results
Where do we look for potential?
We don't start with the channel. We start with the business opportunity.
More visibility
We develop brand presence and recognition.
Market opportunities
We analyse demand, competition, and growth models.
More efficient processes
We improve accountability, automation, and workflow.
01 / The Problem
More SEO activities do not automatically mean more business results.
An analysis might be correct from an SEO perspective, yet still fail to solve the business's most critical problem at the moment. The reason isn't that SEO is wrong; SEO without business context is simply insufficient.
Visitors who don't buy
The site has traffic, but it doesn't convert into customers. Articles are written on popular topics that are unrelated to what the business actually sells.
„There are visits, but not enough enquiries and orders.“
Working on the wrong problem
Technical improvements are being made, while the real obstacle is elsewhere: a missing service, an unclearly presented offer, or a website that doesn't explain why they should choose you.
„Much is being done, but the result isn't budging.“
Ideas that remain on paper
There's a strategy and recommendations, but no one is accountable for execution. Tasks are scattered among marketing, content, design, and developers.
„There's a plan, but nothing happens on schedule.“
Reports without solutions
Positions and traffic are monitored, but no one clearly states: what does this mean for the business and what should we do next week.
„There are beautiful tables, but no next step.“
BEO begins where individual SEO tasks must transform into a unified decision-making system.
02 / The Evolution
SEO doesn't disappear. It becomes part of a larger system.
When search became a key stage in purchasing, SEO emerged. Today, consumers make decisions through search engines, AI systems, social platforms, reviews, websites, and direct communication with businesses.
The path to purchase has changed
Before the Internet
AwarenessAdvertisingShopPurchase
The brand controlled the information. Comparison was limited, and decisions were primarily made on the spot.
With the advent of search engines
AwarenessSearchComparisonWebsitePurchase
Users began to search, compare, and filter for themselves. Google became the first stage of the purchase.
Today — with AI
QuestionAI AnswerVerificationWebsiteDecision
People ask ChatGPT, Gemini, or Perplexity, get a ready answer, and only then open a specific website.
The evolution of SEO
- 01
Up to 1998
Keyword Matching
Early search engines checked if a word was present on the page. They didn't distinguish between a real answer and repetition.
- 02
1998 – 2003
Words + links
Google introduced PageRank. Besides what the page said, who recommended it through links also became important.
- 03
2003 – 2010
End of manipulations
Google restricted artificial links and keyword spam. Where the signal came from and whether it provided value became important.
- 04
2011 – 2015
Quality first
Panda and Penguin punished superficial content and purchased links. SEO began to demand real benefit.
- 05
2015 – 2019
The intent behind the words
Google started to understand why someone was searching for something, not just what they typed. Same words, different intentions.
- 06
2019 – 2022
Trust and E-E-A-T
Experience, expertise, authority, and real reviews became a factor. Who is behind the content and why you should trust them became important.
- 07
2022 – Today
Systemic Model and AI
Search split between Google, ChatGPT, Perplexity, and AI Overviews. A common system is needed, not separate tactics. This is where BEO comes in.
“Just as SEO emerged in response to new consumer behaviour, BEO emerges in response to new complexity.”
03 / Definition
Business Engine Optimization
An approach that connects what people search for with what the business offers and how it presents it.
BEO aligns the business with search, real data, and implementation capabilities to make more precise decisions: what makes sense to do, in what order, and how.
The goal is not simply to complete more SEO tasks. The goal is to select, implement, and measure the right activities against the real business context.
We don't optimise a single channel. We optimise the connection between search and real business value.
The Formula
- What people search for
- What the business offers
- What the website looks like
- Why trust you
- What the data says
- Who executes it
- Business Engine Optimization
04 / The Difference
From website optimisation to business system optimisation
BEO includes classic SEO. The difference is that SEO activities are no longer viewed in isolation, but in the context of the business, market, and ability to implement.
What we work on
SEO
Website positions in Google
BEO
The entire journey: from search to actual purchase or enquiry
Where we start from
SEO
Keywords and technical audit
BEO
Business goals, offer, budget, and capabilities
What is the main question
SEO
How do we rank higher in Google?
BEO
What will bring the most real clients now?
How we measure success
SEO
Positions and visits
BEO
Enquiries, orders, revenue, and trust
Who works on the project
SEO
SEO specialist
BEO
The entire team: marketing, content, design, developers, accountability
How it's planned
SEO
Ready list of tasks
BEO
Priorities are reordered based on results and changes
How AI is involved
SEO
AI writes texts
BEO
We appear in AI answers (ChatGPT, Perplexity, Google AI) with validated content
What is the final result
SEO
List of recommendations
BEO
Actually implemented and measured improvements
05 / The System
12 components, connected in one growth system
The components are not a checklist. They are a diagnostic framework. For different projects, various components are paramount, depending on the stage, goals, data, and resources.
Component 01 / 12
What people search for
We understand what people actually type into Google and AI, and why.
We map out searches related to your business: by brand, by product, by location, by question. We distinguish between superficial interest and real purchase intent.
07 / Priorities
Not all components are equally important at every moment.
Each period, components with the greatest potential relative to the current situation are selected. When data, market, resources, or business priorities change, the plan is reordered.
NOW3
Greatest value or most critical obstacle
Structure
Missing pages for services that customers actively search for.
Technical aspects
A technical issue prevents Google from reading part of the site.
Data
Calls and forms are not tracked, we don't know where customers come from.
NEXT3
Next dependencies and opportunities
Content
Groups of articles around core services that are actually searched for.
Local
Google Business Profile and separate pages for each location.
AI visibility
Content that ChatGPT and Google AI can cite.
LATER2
Important, but not a priority at the current stage
Reviews
A systematic way to collect feedback from satisfied customers.
B2B development
A separate direction for business clients, with clear positioning.
Illustrative example
08 / Process
From context to measurably real change
- 01
Get to know the business
We discuss goals, products, customers, team, and budget. We don't use a one-size-fits-all approach; first, we understand where you are.
- 02
Connect the data
We check what people are searching for, what the website is doing, what competitors are doing, and what your data says.
- 03
Discover real opportunities
We distinguish symptoms from the true cause. We show where there is the greatest potential for results.
- 04
Set priorities
We evaluate each task by impact, effort, risk, and deadline. We create a clear plan: what now, what later.
- 05
Turn the plan into tasks
We write specific assignments with a clear owner, deadline, and expected outcome, so everyone can complete them without questions.
- 06
Coordinate implementation
We work directly with your team, developers, and designers until the change goes live on the actual website.
- 07
Measure and re-prioritise
We see what works and what doesn't. We update priorities based on results, not the initial plan.
“BEO is not a one-off document. It is an ongoing process of diagnosis, prioritisation, implementation, and adaptation.”
09 / Output
Not just recommendations. A working system for making and executing decisions.
Specific deliverables depend on the project's context. Not every business receives all deliverables, because not everyone needs the same actions.
- Search map
- Intent groups
- Seasonality and trends
- Gaps in the offer
- Competitor Map
- Positioning Opportunities
- Priority Areas and Categories
- Menu and Category Arrangement
- Map of all important pages
- Separate pages for each service or product
- Internal Linking Plan
- Content Writing Assignments
- Ready-made templates for product and service pages
- FAQ and comparison blocks
- Content, readable by AI
- Technical Website Audit
- Check if Google sees all pages
- Check if content loads correctly on mobile
- Data that helps Google understand pages
- Loading speed and stability
- Migration or Redesign Plan
- Check before and after going live
- Customer Journey on the Site
- Review of pages for improvements
- Analysis of stages to purchase/enquiry
- Mobile Version Review
- Trust Signal Map
- Review Collection and Management Plan
- Specific recommendations for improving each page
- Which numbers we measure and why
- Tracking Action Setup
- Google Data Analysis
- Tracking Rankings and Visibility
- Simple report, understandable for the entire team
- Separating direct and assisted sales
- Monthly Business Report
- Execution Plan with Clear Deadlines
- Task and Priority List
- Who is responsible for what
- Assignments for writing, design and development
- Clear 'task completion' criteria
- Review before going live
- Approval Process
- Unblocking stalled tasks
- Regular reprioritisation
10 / In Action
Online shop with physical stores across the country
Illustrative example. Contains no real client data.
Initial State
- Traffic mainly comes when someone searches for the brand name, not for a specific product.
- People search for specific products, but the site doesn't have separate pages for them.
- Important subcategories that customers actively search for are missing.
- Physical stores are not clearly linked to the online site.
- Services for business clients are hidden on a general page.
- There are no articles or explanations to answer customer questions.
- Two tools on the site compete with each other instead of working together.
- Calls and store visits are not tracked; we don't know their origin.
BEO Answer
- 01
Clear Search Map
We determine which products, categories, local, and business searches have real interest and are worthwhile.
- 02
Offer Review
We categorise what you already offer, what can be developed, and what isn't a priority, to avoid wasting resources.
- 03
New Site Structure
We create separate pages for services and categories that customers search for, without internal confusion.
- 04
Online–Offline Connection
We connect physical stores with the site, Google Maps, and calls. We see who came because of an online search.
- 05
Separate Stream for Business Clients
We create a clear B2B section, with appropriate content and a path to enquiry.
- 06
Content for people and for AI
We create articles, guides, and answers that rank on Google and are cited by ChatGPT and Perplexity.
- 07
Real Measurement
We connect visits with purchases, calls, store visits; we know what works and what doesn't.
11 / Measurement
We measure what truly holds business significance.
We track not only visibility and traffic, but also actions, revenue, execution efficiency, and trust. Data forms the basis for subsequent priorities, not just a decorative report.
Visibility
Google rankings, share of results, appearance in AI answers, local visibility in Google Maps.
Visits
How many people come from Google without searching for your name, and how many of them actually browse the site.
Actions
Enquiries, calls, orders, store visits, downloaded materials.
Revenue
Which channels and pages bring real sales, including those where the client first came from Google but ordered later.
Execution Speed
How quickly ideas reach the real website and how quickly obstacles are removed.
Trust
Reviews, brand mentions, people who return to search for your name.
12 / AI + Implementation
The speed of AI + the discipline of implementation.
AI accelerates analysis, content, and monitoring. Implementation ensures that solutions reach production at the same speed.
AI layer
Faster analysis, higher quality solutions
- Processing large volumes of searches, pages, and data in minutes.
- Machine-readable content and structured data for AI answers.
- Automatic monitoring of visibility, changes, and anomalies.
- Human validation on every decision with business impact.
Implementation layer
Synchronisation between business, teams, and partners
- Clear owners, dependencies, and acceptance criteria for each task.
- Coordination with internal teams, agencies, developers, and designers.
- QA process before and after production launch.
- Reprioritisation based on results and changes.
AI Search / GEO · AIO · AI Overviews · AI Mode
We don't chase positions. We build presence in AI answers.
Google AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Claude – each platform has its own signals. We work systematically for your appearance as a cited, reliable source in each of them.
Google AI Overviews
The synthesised answer above organic results.
AI Overviews already serve over a billion users monthly and appear for an increasingly wide range of searches, including transactional and local. If your business is not among the cited sources, you lose visibility even before the first organic result.
- We optimise for citations, not just rankings.
- We structure content with clear, answer-oriented blocks.
- We build entity clarity and topical authority around the brand.
best BEO agency in Bulgaria
AI Overview
Business Engine Optimization (BEO) is a model that connects search, business offering, UX, data, AI visibility, and implementation into a single growth system. Among Bulgarian agencies that systematically apply this approach, Z-Consult stands out. Z-Consult1.
z-consult.bgsearch-engine-landahrefs.com
AI Citatability Index
5 signals that determine if AI cites you
We track each of them throughout the project, not as an audit, but as a live indicator.
- Entity clarity92%
- Answer blocks84%
- Structured data78%
- Topical authority71%
- Fresh citations66%
13 / Is it suitable for you?
Check your suitability in 30 seconds
Tick the signals that apply to your business. You'll see in real-time how BEO is the right next step.
Real-time match
0
BEO fit score
Choose what applies to you
Tick the signals on the left to see how well BEO suits your current situation.
5.0·40 genuine Google reviews
What the people who work with us say
Genuine Google reviews about Z-Consult, the team and the way we work.
Clients most often highlight:ProfessionalismCommunicationExpertiseClear strategyReal business focus
It took me 10 years to find a team that I could trust to manage my SEO & PPC. The team at Z-Consult are incredible professionals. I recommend the team with both hands!
Whenever I need a consultation, I turn to Z-Consult. I have excellent communication, good understanding and a stable partnership with them. They always approach each of my requests professionally and responsibly, and I'm glad I can rely on them for SEO or any other marketing matter.
Translated from Bulgarian
I'm extremely satisfied with Z-Consult! A professional team, great results and effective SEO strategies. Our website traffic increased significantly, and their marketing solutions work. I recommend them to anyone who wants to grow their business online!
Translated from Bulgarian
I follow Z-Consult's work and I'm extremely impressed by their professionalism and their approach to digital marketing and SEO. They share valuable information and useful advice, which shows their deep understanding of the field. If you're looking for a reliable agency with an expert team, they are definitely worth trusting!
Translated from Bulgarian
Working with Z-Consult was one of the best decisions for our business! The team is extremely competent and dedicated – they took an individual approach to our needs and created an effective SEO strategy that significantly improved our visibility in Google.
Translated from Bulgarian
Martin is the person who got me excited about SEO! We apply what we learned in practice, and the sites we manage are already in the top results on Google. Z-Consult is an agency with an innovative and modern approach. They don't work from a template, but create solutions that really deliver results.
Translated from Bulgarian
I have worked with Martin Zhelyazkov for several months and continue to do so, and I am extremely satisfied. From the very beginning he took a very professional approach – he didn't just give me general advice, but went into depth, analysed the site, the competition and the keywords, and proposed a concrete strategy. Within just a few weeks I started to see real results – traffic went up, and I get inquiries from clients who previously didn't even know we existed.
Translated from Bulgarian
Personally, for me Martin Zhelyazkov is one of the best consultants I have worked with. His services are aimed mainly at improving a business. An established SEO specialist who has proven himself many times over the years, with a great many genuine results. Easy communication, great energy, responsiveness and perfect teamwork. If anyone is wondering – I recommend him instantly!
Translated from Bulgarian
The team behind Z-Consult are exceptional professionals that you can trust to give you transparent and actionable plan that would have a real impact on your business. Working with them is an absolute pleasure.
We are extremely satisfied with the consultation with Z-Consult, and in particular with Martin Zhelyazkov. We started the conversation with certain thoughts and questions in our heads, and by the end of the consultation we had completely new ideas and a clear vision, in a much broader scope than originally set.
Translated from Bulgarian
The services are awesome! Extremely experienced team with attention to the detail and a lot for solutions for known and unknown problems! I am more than happy with the Z-consult!🙌
The team is extremely professional, responsive and always ready to help. I like that they take a personal approach to every client and find the best solution for the needs of the business. In addition, communication is easy and pleasant – they always reply quickly and offer real, working strategies.
Translated from Bulgarian
Martin and the Z-Consult team are outstanding professionals who take the time to thoroughly understand your business and deliver practical, high-impact solutions. Their communication is excellent, and working with them has been a genuine pleasure.
A fair and responsive team. They work professionally and communication is very good. Thank you for working together!
Translated from Bulgarian
Thank you to Z-Consult for the professionalism and support through which our business became more visible and more successful online and in sales. Martin Zhelyazkov is a true professional, and it shows from the first conversation to the last detail of the work process. We will gladly use Z-Consult's services and professional solutions. We wish the whole team success!
Translated from Bulgarian
I’am extremely satisfied with the services provided by Z-Consult and particularly by Martin Zhelyazkov. Their approach had a noticeable positive impact on my business, and their expertise helped me achieve remarkable results. Highly recommend their professional and effective marketing strategies! Thank you, Martin!
I had several consultations with Martin Zhelyazov from Z-Consult and I am extremely satisfied with the professional approach and the value I received. Martin helped me build a clearer vision for the strategic development and online presence of my business, proposing concrete and effective solutions.
Translated from Bulgarian
We thank Martin Zhelyazkov from Z-Consult for the excellent work! With his help we managed to improve our online presence and reach more customers. A true professional! He knows how to make a business more recognisable! An excellent specialist and a wonderful partner! Thank you for the professionalism!
Translated from Bulgarian
Working with Martin is extremely pleasant and smooth. We had the opportunity to work together on a project, and I was more than satisfied. It shows that he has deep knowledge in his field and demonstrates exceptional professionalism. Highly recommend!
Translated from Bulgarian
It took me 10 years to find a team that I could trust to manage my SEO & PPC. The team at Z-Consult are incredible professionals. I recommend the team with both hands!
Whenever I need a consultation, I turn to Z-Consult. I have excellent communication, good understanding and a stable partnership with them. They always approach each of my requests professionally and responsibly, and I'm glad I can rely on them for SEO or any other marketing matter.
Translated from Bulgarian
I'm extremely satisfied with Z-Consult! A professional team, great results and effective SEO strategies. Our website traffic increased significantly, and their marketing solutions work. I recommend them to anyone who wants to grow their business online!
Translated from Bulgarian
I follow Z-Consult's work and I'm extremely impressed by their professionalism and their approach to digital marketing and SEO. They share valuable information and useful advice, which shows their deep understanding of the field. If you're looking for a reliable agency with an expert team, they are definitely worth trusting!
Translated from Bulgarian
Working with Z-Consult was one of the best decisions for our business! The team is extremely competent and dedicated – they took an individual approach to our needs and created an effective SEO strategy that significantly improved our visibility in Google.
Translated from Bulgarian
Martin is the person who got me excited about SEO! We apply what we learned in practice, and the sites we manage are already in the top results on Google. Z-Consult is an agency with an innovative and modern approach. They don't work from a template, but create solutions that really deliver results.
Translated from Bulgarian
I have worked with Martin Zhelyazkov for several months and continue to do so, and I am extremely satisfied. From the very beginning he took a very professional approach – he didn't just give me general advice, but went into depth, analysed the site, the competition and the keywords, and proposed a concrete strategy. Within just a few weeks I started to see real results – traffic went up, and I get inquiries from clients who previously didn't even know we existed.
Translated from Bulgarian
Personally, for me Martin Zhelyazkov is one of the best consultants I have worked with. His services are aimed mainly at improving a business. An established SEO specialist who has proven himself many times over the years, with a great many genuine results. Easy communication, great energy, responsiveness and perfect teamwork. If anyone is wondering – I recommend him instantly!
Translated from Bulgarian
The team behind Z-Consult are exceptional professionals that you can trust to give you transparent and actionable plan that would have a real impact on your business. Working with them is an absolute pleasure.
We are extremely satisfied with the consultation with Z-Consult, and in particular with Martin Zhelyazkov. We started the conversation with certain thoughts and questions in our heads, and by the end of the consultation we had completely new ideas and a clear vision, in a much broader scope than originally set.
Translated from Bulgarian
The services are awesome! Extremely experienced team with attention to the detail and a lot for solutions for known and unknown problems! I am more than happy with the Z-consult!🙌
The team is extremely professional, responsive and always ready to help. I like that they take a personal approach to every client and find the best solution for the needs of the business. In addition, communication is easy and pleasant – they always reply quickly and offer real, working strategies.
Translated from Bulgarian
Martin and the Z-Consult team are outstanding professionals who take the time to thoroughly understand your business and deliver practical, high-impact solutions. Their communication is excellent, and working with them has been a genuine pleasure.
A fair and responsive team. They work professionally and communication is very good. Thank you for working together!
Translated from Bulgarian
Thank you to Z-Consult for the professionalism and support through which our business became more visible and more successful online and in sales. Martin Zhelyazkov is a true professional, and it shows from the first conversation to the last detail of the work process. We will gladly use Z-Consult's services and professional solutions. We wish the whole team success!
Translated from Bulgarian
I’am extremely satisfied with the services provided by Z-Consult and particularly by Martin Zhelyazkov. Their approach had a noticeable positive impact on my business, and their expertise helped me achieve remarkable results. Highly recommend their professional and effective marketing strategies! Thank you, Martin!
I had several consultations with Martin Zhelyazov from Z-Consult and I am extremely satisfied with the professional approach and the value I received. Martin helped me build a clearer vision for the strategic development and online presence of my business, proposing concrete and effective solutions.
Translated from Bulgarian
We thank Martin Zhelyazkov from Z-Consult for the excellent work! With his help we managed to improve our online presence and reach more customers. A true professional! He knows how to make a business more recognisable! An excellent specialist and a wonderful partner! Thank you for the professionalism!
Translated from Bulgarian
Working with Martin is extremely pleasant and smooth. We had the opportunity to work together on a project, and I was more than satisfied. It shows that he has deep knowledge in his field and demonstrates exceptional professionalism. Highly recommend!
Translated from Bulgarian
CORE SERVICES
Organic and paid growth shouldn't work as separate worlds.
Z-Consult manages organic and paid presence through two proprietary systemic models. Each connects marketing activities to business context, real data, and the teams responsible for execution.
Organic Growth
Business Engine Optimization
Connects market demand, SEO, AI visibility, content, structure, user experience, and real business priorities.
- SEO
- AI Search
- UX
- Data
- Content
Paid Growth
Paid Growth System
Connects channels, campaigns, audiences, creatives, measurement, budget, bidding, and teams into a single paid growth system.
- Channels
- Creative
- Audiences
- Budget
- Measurement
Before the system / After the system
What a business looks like without a visibility system — and what changes when it has one.
Scroll down to see the difference between scattered marketing efforts and a working system of complementary components.
With a systemComponents that work together
3 short questions · no email at this stage
Show me my system
Answer 3 quick questions. We'll show you what your visibility system could look like.
This is not an offer, but a picture of the components we would prioritise based on what you tell us. Everything is finalised during a conversation.
1
2
3
What is your business?
Choose the closest description.
14 / FAQ
Frequently asked questions
If you don't find an answer, get in touch and we'll discuss your specific context.
Classic SEO focuses on Google rankings. BEO organises the entire picture: what people search for, what you offer, how the site looks, what data is relevant, and who executes, to bring you real customers, not just better rankings.
No. BEO is the next step after SEO. We retain everything useful from SEO but place it within a larger context, incorporating AI visibility and real execution.
No. The twelve parts are a framework we use to identify where work makes sense. For each business, we select only what will deliver results now.
It depends on the initial state, competition, and business type. First signals usually appear within 4–8 weeks, stable results within 3–6 months with consistent effort.
Yes. BEO is designed precisely for collaboration between your team, marketing agencies, developers, designers, and external partners.
It depends on the agreement. We can analyse, plan, and coordinate, and if desired, take on part of the actual execution.
Yes, when AI helps us work faster. Everything is checked and edited by a human to match your real expertise and facts.
Typically: website access, Google Search Console and Google Analytics access, access to your reporting system. Plus a brief discussion about goals, products, and the team.
No. No honest professional can guarantee a specific position on Google; the algorithm is external. We guarantee a clear process, priorities, transparency, and measurable improvements.
No. It works for online shops, services, B2B companies, local businesses, startups, and large companies with complex digital environments.
15 / Conversation
Ready to tune your business engine?
Tell us your business context in 3 short steps. We will review the answers and get back to you with an initial BEO diagnosis, with no obligation.
- 01 · Business context
- 02 · Challenges
- 03 · Contact
01 · Context02 · Challenges03 · Contact
Context
What is your business?
Business type
Current stage